Advertising policy

Version: 18 April 2024

Why does Canstar have advertisements?

Canstar is committed to offering comprehensive information to consumers for free.

To generate this quality information we employ over 100 staff including many with extensive experience in financial services, we collect and maintain large volumes of data and we run complex computer systems. All of these costs add up and we generate revenue in a range of ways (including advertisements) to pay for it.

The revenue we generate helps us invest back into our business to ensure we have the staff, resources and technology needed to support the increasing numbers of Australians visiting our site.

Doesn’t this create a conflict of interest for you?

The fees we earn from advertisements never influence our Star Ratings or Awards. We go to great lengths to ensure that the commercial relationships we have don’t compromise the quality of our ratings and research. Read How Canstar avoids conflicts of interest for more information. 

We clearly identify advertisements on our website. Products labeled as Sponsored, Featured or Promoted are advertisements. 

What sort of advertisements do you allow?

We only allow quality advertisements that are relevant to consumers. If we don’t have a quality advertisement we’ll use the space to talk about Canstar developments and news rather than run irrelevant ads.

How else do you get paid?

Canstar earns money in a range of ways. A full description is included here.
A more formal description is included in our Canstar financial services guide.
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